who we are

Who we are

We are a small, highly-focused, industry led partnership which speaks for both the visitor and the visitor economy, ensuring that the importance of tourism within the wider economy is understood.

Mission Statement

Marketing Peak District and Derbyshire is the Tourist Board for the Peak District and Derbyshire and was established in 2005 to ensure growth and value of the tourism industry. We are a successful delivery partner with VisitBritain/VisitEngland and sit on the rural Destination Management Organisation forum lobbying on behalf of rural businesses. We bring together visitor economy business from both within, and surrounding areas, and continue to play a key role in promoting the Peak District and Derbyshire on both the national and international stage.

Through our membership, we support the area's tourism businesses enabling them to grow by offering business support and opportunities to network.

Our successful national and international marketing campaigns raise the profile of the destination to new markets and demographics, thereby driving economic benefits with an annual impact of £1.9bn

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