Amy Noton - Social Media and Digital Content Executive

Introducing Amy...

Amy Noton at Kinder Scout

I’ve lived in Derbyshire my whole life, growing up just a stone’s throw away from Matlock, so some of my favourite memories are of exploring the Peak District with family and friends and more recently, our two Labradors, Betty and Mable.

I joined the team in June 2018 and my previous role was at a local magazine, so I’m used to spending my days promoting the delights of Derbyshire and the Peak District – something I feel is a great privilege!

As Social Media and Digital Content Executive, it’s my job to shine a spotlight on all the amazing places, events and things to do that make the Peak District and Derbyshire so unique. Whether I’m creating new content for our website, shouting about the area on social media, compiling e-shots and blog posts or highlighting where to visit – and what to see when you arrive - I truly believe the region is as beautiful as it is varied and that whatever you’re looking for, you’ll find it here.

We might have the UK’s first National Park but one of the beauties of our area is that there is always something new to discover, whether it’s tasty food or drink made by one of our passionate producers (glass of Derbyshire gin, anyone!?), a unique event (where else would you find hen racing, toe wrestling and one of the world’s oldest games of football?) or a hidden gem in the countryside, it’s impossible to get bored and I love the fact that each season brings something different.

Spring is a prime time to explore beauty spots like Dovedale, Mam Tor or Bamford Edge; in summer there’s nothing better than sitting by the water at Padley Gorge or photographing the pretty purple heather on the moors; an autumnal walk around Chatsworth is filled with colour; and in frosty weather a hike up Kinder Scout is simply beautiful – the rocky Grindsbrook Clough route is sometimes covered with icicles, making it look even more magical!

For me, no day in the Peak District would be complete without sampling the local food and drink, and Bakewell Pudding and Derbyshire oatcakes are just the beginning. From rural pubs with cosy fires to unique cafes and restaurants, ice-cream parlours and local breweries, I’m always on the lookout for places to try - and something new to taste!