Inspired by the Peak District

ERDF logo

‘Inspired by the Peak District’ (IPD) is a branding initiative and has been developed in partnership with Business Peak District, Marketing Peak District and Derbyshire and local authorities to provide the wider visitor economy businesses (i.e. food & drink and producers, creative industries, attractions and service and activity providers and their supply chains) with the opportunity to develop a marketing edge from their association with the high quality Peak District environment by becoming Inspired by the Peak District (IPD) Brand Ambassadors and use of this iconic recognisable brand.

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We are inviting businesses to sign up and register for free as members of Business Peak District and become Inspired by the Peak District Ambassadors to help support and promote the ERDF funded Inspired by the Peak District (IPD) brand initiative, that aims to raise the profile of local, quality products and services from and around the Peak District and Derbyshire, by using the IPD recognisable logo on their website, printed materials, packaging and promotions to re-enforce the IPD brand and to celebrate the association of this unique place and strengthen each businesses ‘Inspired by the Peak District’ product or service.

The (IPD) brand initiative project programme will provide fully-funded support to local visitor-economy SMEs and supply chains within Derbyshire in the form of workshops, networking events, and business support, that will encourage businesses to be further inspired, to bring (IPD) Ambassadors together, to share best practice from existing (IPD) Brand Ambassadors who are already using the initiative to support, develop and grow their quality Inspired by products and services.

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A series of business support networking events are free to attend offering advice and support on how to benefit from becoming an Inspired by the Peak District brand Ambassdor.We are adding to our calendar of business support workshops all the time; to find out more and book on please go to:

http://marketingpeakdistrictandderbyshire.eventbrite.com/

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For further information please contact Kate Kearns, Inspired by the Peak District Project Officer by email at kate.kearns@marketingpdd.com

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