Image of Julia Bradbury at our Annual Tourism Conference

Annual Tourism Conference 2018

Annual Conference Highlights

On Tuesday 9th October 2018, we were delighted to welcome so many members, patrons, visitor economy businesses and industry colleagues to our event of the year, the Annual Tourism Conference, funded by our European Regional Development Fund project ‘Growing and Developing the Visitor Economy within Derbyshire’.

Approximately 150 businesses joined us for an evening of celebration as we reviewed our achievements over the last year and shared exciting news, plans and campaigns for the year ahead!

Our Keynote speaker, television presenter and Peak District champion Julia Bradbury, delivered an engaging presentation on her role in promoting the area as a world-class destination and stressed the importance of communication and helping each other as a business community.

Managing Director Jo Dilley emphasized the continuing need for close teamwork between the private and public sectors with powerful messages:

“Our mission is to make the Peak District and Derbyshire the destination of choice – regionally, nationally and globally. We want to offer a world class experience, encouraging visitors to share and recommend the area as a great place to take a holiday. The visitor economy is currently in very robust shape, and we are confident that next year will be equally, if not more, successful.”

Deputy Director Lindsay Rae showcased the successes of the year, and presented updates on our 2019 activities and the value of tourism.

Marketing Campaigns Manager Danielle Sorsby delivered an informative update on current campaigns and exciting future plans.

Guest speaker Councillor Barry Lewis underlined the key role that the visitor economy plays in driving economic growth for both residents and businesses – and his presentation focused on building a tourism offer that is truly world-class.

Guest speaker Paul Ince from Like Mind Media Ltd, presented guests with a valuable insight into how best use social media networks to tell compelling stories to help their businesses stand out from the crowd.

Inspired? See our speakers presentations below.

2018 Key Note Speaker

Julia Bradbury

This year we were delighted to invite Julia Bradbury as our keynote speaker.

Raised in the Peak District and a great advocate for the area, Julia is famed for being 'The Nation's Favourite Walker' and has presented many programmes on the BBC and ITV promoting the great outdoors. She cofounded The Outdoor Guide which has been set up as a walking resource to make walking more accessible for everyone. Julia is proud to be the first female president of the Camping and Caravanning Club.

Image of Julia Bradbury at our Annual Tourism Conference

Speakers Presentation

Image of Jo Diley giving her presentation

Download Jo Dilley's presentation on a strategic update on Marketing Peak District & Derbyshire.

Image of Danielle giving her presentation
Download Danielle Sorsby's presentation on our current and future marketing campaigns
Image of Lindsay Rae giving her presentation
Download Lindsay Rae's presentation on work of Marketing Peak District & Derbyshire
Image of Paul giving his presentation
Download Paul Ince's presentation on 'Storytelling your experience through social media'

Our guests share their highlights from the event

With special thanks to our speakers

  • Julia Bradbury, TV presenter & Cofounder of The Outdoor Guide
  • Paul Ince, Social Media Consultant & Speaker, Like Mind Media
  • Councillor Barry Lewis, Leader of Derbyshire County Council



All of us at Marketing Peak District & Derbyshire would like to say a very big thank you to everyone who attended the 2018 Annual Tourism Conference and Exhibition, making the evening a great success!


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