Jo Dilley - Managing Director

Introducing Jo..

I joined Marketing Peak District and Derbyshire as a consultant in November 2005 as a relatively new mum my youngest son being just 5 months and eldest being 19 months old! Working three days per week, my role was to support the CEO with bid writing and visitor economy sector strategies to secure external funding and to develop systems in line with financial and grant regulations to deliver budgets on time and achieve financial and key performance targets.

In November 2014 I was offered the position of Managing Director, never being known to turn down a challenge this was a role I was delighted to accept and give my all to! Now working full time my job is to ensure that the organisation continues to meet its objectives and since 2014 have developed A Growth Plan Strategy for the sector and successfully secured funding for the Peak District and Derbyshire to deliver both economic and social returns.

As Managing Director I work closely with a number of stakeholders and represent the sector on a number of Boards and Chair the Midlands Engine Promotions Group - Visitor Economy Strand. I work closely with other Tourist Boards, Visit England and Visit Britain and continue to ensure the visitor economy sector is included within Local Authority strategic economic plans the visitor economy sector is an important sector offering economic growth and has the ability to create new jobs.

My love of the Peak District started at the tender age of 12 when I was lucky enough to enjoy a week of outdoor pursuits and adventure on a school trip to Crowden. A week of stream scrambling, hiking, pot holing, sailing and hiking had me hooked for life. My two sons are now dragged into the Peak District most weekends and school holidays our favourite spots are Edale, Castleton and Hathersage. We love the Gritstone Edge walks where they can scramble up the rocks, and for a less physical afternoon we find a good spot at Stanage to watch the rock climbers. On a hot summers day we head to Padley Gorge and play in the river, or enjoy the wonderfully located outdoor pool at Hathersage. There are not many places where you can have a swim whilst at the same town take in the beautiful surrounding landscape offered by the area. Of course the day wouldn’t be complete without an ice cream and the Hope Valley ice cream stop is on our way home so it would be rude not to!


Jo Dilley