Janette Sykes - PR Manager

Introducing Janette..

Born and brought up in Sheffield, I was privileged to have the Peak District and Derbyshire as my childhood playground. Some of my happiest formative experiences were spent here – paddling with my brother in the river Derwent at Chatsworth, hiking with my junior school friends on Stanage Edge and watching villagers create a colourful well dressing in a farmer’s field at Youlgrave are among my treasured highlights.


Since then, I’ve been lucky enough to live and work in the area as a journalist and PR professional for the past 40 years, working in newspapers, magazines and for a wide variety of public and private sector organisations and businesses.
I came to work at the tourist board in 2009, and over the past seven years have had the pleasure of promoting this beautiful and unique area to a regional, national and international audience. My role as PR Manager is very wide ranging – dealing with everything from writing news releases and bespoke media features to working with VisitEngland, VisitBritain and other partners to host journalists from all over the globe and spread the word about our world-class destination.


It’s really rewarding to work with our public and private sector partners to put the area on the international map – and we’re very grateful to all Patrons and members who offer their unstinting support for media visits, which help to attract staying visitors to generate income for businesses across the area and boost the local and regional economy.


My favourite place has to be Buxton – I used to play in the Pavilion Gardens and watch films in the Spa Cinema as a child – and I’ve been lucky enough to live there since 1989. I particularly love the town’s stunning Opera House, an exquisite gem of Edwardian architecture that plays host to an eclectic programme of shows – everything from cutting-edge comedy and live music to classic drama and the internationally-renowned opera Festival.


Another much-loved location is Winnats Pass – the view as you descend or ascend the winding road between its soaring limestone screes never fails to impress - the perfect backdrop for our marketing campaign, The Land to Forget Time.

Janette Sykes